Six core privacy commitments longfu88 makes to every registered player. The full legal detail is in the sections below.
256-Bit SSL Encryption
All data transmitted between your device and the longfu88 Platform is protected by industry-standard 256-bit SSL/TLS encryption. Your account credentials, payment details, and personal information are never transmitted in plain text.
No Data Sales
longfu88 does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketers under any circumstances. Your information is used solely to operate, improve, and secure the Platform and to meet our legal obligations.
Your Rights, Respected
You retain meaningful rights over your personal data — including the right to access, correct, restrict, object to processing, and in certain circumstances, request deletion of your information. See Section 10 for full details on exercising your rights.
Defined Retention Periods
We do not keep your data indefinitely. Retention periods are set in proportion to the purpose for which data was collected. KYC documents are retained for the minimum period required by our licensing obligations and then securely deleted.
Transparent Cookie Use
longfu88 uses cookies and similar technologies to keep you logged in, remember your preferences, and understand how players use the Platform. We use only necessary and functional cookies for Platform operation — we do not use third-party advertising trackers.
Responsive to Requests
All privacy-related requests and enquiries are handled by our support team and acknowledged within 72 hours. Substantive responses to data subject requests are provided within 30 calendar days of receipt, or sooner where practicable.
Introduction
longfu88 ("the Platform", "we", "us", "our") is committed to protecting the privacy and personal data of every individual who visits, registers on, or uses the services available at longfu88.cam. This Privacy Policy ("Policy") sets out our practices regarding the collection, processing, storage, disclosure, and deletion of personal data in connection with your use of the Platform.
This Policy applies to all users of the Platform, including visitors who browse without registering an Account, registered Players, and VIP Programme members. It covers all personal data collected across all channels, including the website, any associated mobile-optimised interface, and communications conducted through our customer support channels.
This Policy should be read alongside our Terms & Conditions, which govern the overall relationship between you and the Platform. Capitalised terms not defined in this Policy have the meanings given to them in the Terms & Conditions.
Plain-English summary: We collect personal data to run your Account, verify your identity, process payments, and keep the Platform safe. We do not sell your data. You have the right to access, correct, and in some cases delete your data. If you have any questions, our support team is available 24/7.
Definitions
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could be used to identify a living individual, whether directly or indirectly — including name, identification number, contact details, IP address, and financial information. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, transfer, alteration, and deletion. |
| "Data Controller" | The entity that determines the purposes and means of Processing Personal Data. For the purposes of this Policy, the Data Controller is longfu88 as operated under its international gaming licence. |
| "Data Processor" | A third party that Processes Personal Data on behalf of the Data Controller, pursuant to written instructions and subject to appropriate safeguards. |
| "KYC Data" | Identity and address verification documents submitted by a Player as part of the Know Your Customer verification process, including identity documents and proof of address. |
| "Cookies" | Small data files stored on a user's device by the Platform to enable session management, preference storage, and aggregate usage analytics. |
| "Sensitive Data" | Personal Data that requires heightened protection under applicable data protection law, such as financial data, identity document numbers, and data relating to health or problem gambling. |
Data Controller
The Data Controller responsible for your Personal Data collected in connection with your use of the longfu88 Platform is the entity operating the Platform under its international gaming licence (Curacao jurisdiction). All enquiries regarding data protection, including requests to exercise your rights under this Policy, should be directed to our support team using the contact details set out in Section 16.
longfu88 has appointed a designated privacy contact point within its support structure who is responsible for overseeing compliance with this Policy, handling data subject requests, and coordinating responses to data protection enquiries.
Malaysian users: Malaysia's Personal Data Protection Act 2010 (PDPA) may apply to certain aspects of your data relationship with the Platform. We process your data in accordance with international data protection standards consistent with obligations under our licensing jurisdiction. If you have specific concerns about your data rights under Malaysian law, please contact us directly.
Personal Data We Collect
longfu88 collects Personal Data through several distinct channels and for specific purposes. The categories of Personal Data we collect are set out in the table below:
| Category | Data Elements | When Collected |
|---|---|---|
| Registration Data | Username, email address, mobile number, date of birth, country of residence | At Account creation |
| KYC / Identity Data | Full legal name, Malaysian IC / Passport number, date of birth, residential address, identity document images, selfie photographs | During KYC verification process |
| Financial Data | Payment method identifiers (e-wallet IDs, bank account masked numbers), transaction history, deposit and withdrawal amounts in MYR | At time of deposit or withdrawal |
| Gaming Activity Data | Game selection, bet amounts, win/loss records, session duration, responsible gambling tool usage | Continuously during Platform use |
| Technical Data | IP address, device type and model, operating system, browser type, session tokens, geolocation (country-level) | Automatically upon Platform access |
| Communications Data | Live chat transcripts, email correspondence content, support ticket content | When you contact support |
| Preference Data | Notification preferences, bonus opt-in/opt-out status, language and display settings | When you update Account settings |
We collect only the minimum Personal Data necessary for each identified purpose. We do not request or retain sensitive data categories (such as health data, racial or ethnic origin, or religious beliefs) unless strictly required by our licensing obligations in connection with responsible gambling assessments.
Legal Basis for Processing
longfu88 Processes your Personal Data only where we have a lawful basis to do so. The legal bases we rely upon are as follows:
- Contractual necessity: Processing that is necessary to perform our obligations under the Terms & Conditions — including Account management, payment processing, game delivery, and withdrawal handling.
- Legal obligation: Processing required to comply with legal and regulatory requirements under our international gaming licence, including KYC/AML obligations, age verification, and record-keeping mandates.
- Legitimate interests: Processing that serves the Platform's legitimate operational and security interests — such as fraud detection, platform security monitoring, product improvement, and responsible gambling risk assessments — where those interests are not overridden by your rights and interests.
- Consent: Where we rely on your consent for a specific Processing activity (such as optional marketing communications), we will obtain that consent clearly and separately, and you may withdraw it at any time without affecting the lawfulness of prior Processing.
Note: You are never required to consent to non-essential processing as a condition of creating an Account or using the Platform's core services. Essential processing (contractual and legal obligation bases) cannot be opted out of while you maintain an active Account.
How We Use Your Personal Data
The Personal Data collected by longfu88 is used for the following defined purposes:
- Account management: Creating, maintaining, and administering your Account; processing login authentication; enabling Account recovery; and applying responsible gambling tools such as deposit limits and self-exclusion.
- Payment processing: Processing deposits and withdrawals via Malaysian payment methods (including Touch 'n Go eWallet, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong Bank, and cryptocurrency channels); reconciling transactions; and investigating disputed transactions.
- Identity verification (KYC): Verifying your age (21+), identity, and residential address as required under our international gaming licence's anti-money-laundering and player protection obligations.
- Service delivery: Operating and delivering all gaming products on the Platform, including live dealer tables, sports betting markets (EPL, Liga Super Malaysia, UFC, and others), slot games, and poker.
- Security and fraud prevention: Monitoring Account activity for signs of fraud, money laundering, account takeover, bot usage, or other prohibited conduct; enforcing our Terms & Conditions.
- Responsible gambling: Assessing and responding to responsible gambling risk signals; applying cooling-off periods; processing self-exclusion requests; and maintaining records of exclusion periods.
- Legal and regulatory compliance: Meeting record-keeping, reporting, and audit obligations under our licensing jurisdiction; cooperating with lawful requests from regulatory authorities or law enforcement.
- Platform improvement: Analysing aggregate, de-identified usage data to improve Platform performance, fix technical issues, and develop new features that better serve Malaysian players.
- Customer support: Responding to enquiries, live chat sessions, email correspondence, and complaints; maintaining support records for quality assurance purposes.
- Communications: Sending transactional messages (deposit confirmations, withdrawal receipts, security alerts, bonus credits) to your registered email and mobile number. Marketing communications are only sent where you have opted in and may be unsubscribed from at any time.
longfu88 will not use your Personal Data for any purpose that is incompatible with the purposes listed above without first providing you with notice and, where required, obtaining your consent.
Data Sharing & Disclosure
longfu88 does not sell, rent, or otherwise commercially transfer your Personal Data to third parties. We share your Personal Data only in the limited circumstances described below:
- Payment service providers: We share the minimum financial data necessary with our payment processing partners — including providers of DuitNow, FPX, Touch 'n Go eWallet integrations, and cryptocurrency settlement services — to execute your deposit and withdrawal transactions. These partners are subject to their own data protection obligations and are contractually restricted from using your data for any other purpose.
- KYC and identity verification providers: Where we use third-party identity verification technology to assist with KYC document processing, such providers act as Data Processors under contract with longfu88 and may not use your KYC Data independently.
- Gaming software providers: The game studios and live dealer platform providers whose products appear on longfu88 may receive technical session data necessary to deliver their games. No personally identifiable account data beyond what is strictly necessary for game delivery is shared.
- Legal and regulatory authorities: We will disclose your Personal Data to regulatory bodies, law enforcement agencies, or courts where we are legally required to do so under applicable law, or where we reasonably believe disclosure is necessary to prevent fraud, crime, or harm.
- Fraud prevention and anti-money-laundering services: We may share data with industry fraud prevention databases and AML screening services where required by our licensing obligations.
- Professional advisers: Legal counsel, auditors, and other professional advisers engaged by longfu88 may access Personal Data on a need-to-know basis, subject to professional confidentiality obligations.
We will never share your data with: Third-party advertisers, data brokers, social media platforms, marketing agencies, or any other commercial third parties for the purpose of targeted advertising or profiling. Any affiliate or partner referral data is handled in anonymised, aggregate form only.
International Data Transfers
As an internationally licensed platform serving players across Malaysia and other global markets, longfu88 may transfer your Personal Data to servers, processors, or partners located outside of Malaysia. Such transfers may include transfers to jurisdictions whose data protection laws differ from those applicable in Malaysia.
Where such transfers occur, longfu88 ensures that appropriate safeguards are in place to protect your Personal Data, including:
- Contractual clauses binding the recipient to data protection standards consistent with this Policy;
- Use of processors operating in jurisdictions that maintain adequate data protection frameworks; and
- Encryption of data in transit and at rest.
By using the Platform and providing your Personal Data, you acknowledge that your data may be transferred, stored, and processed in jurisdictions outside Malaysia. We will always ensure that such transfers are conducted with appropriate protections in place.
Data Retention
longfu88 retains your Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and our licensing obligations. The following indicative retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of Account + 5 years after Account closure |
| KYC / identity documents | Duration of Account + minimum 5 years after closure (licensing requirement) |
| Financial transaction records | Duration of Account + 7 years after last transaction (AML compliance) |
| Gaming activity logs | Duration of Account + 3 years after Account closure |
| Customer support communications | 2 years from the date of the communication |
| Technical / log data | 90 days from collection (rolling) |
| Self-exclusion records | Permanently retained to prevent re-registration during exclusion period and for regulatory audit purposes |
| Marketing consent records | Until consent is withdrawn + 3 years thereafter |
When Personal Data is no longer required, it is securely deleted or permanently anonymised in accordance with our data destruction procedures. Where anonymisation is used in preference to deletion, the anonymised data may be retained for aggregate statistical analysis.
Your Data Rights
Subject to applicable law and our legal obligations as a licensed gaming operator, you have the following rights in respect of your Personal Data held by longfu88:
Right of Access
Request a copy of all Personal Data we hold about you and information about how it is processed.
Right to Rectification
Request correction of inaccurate Personal Data we hold about you, including updating your contact details or date of birth where an error has been made.
Right to Erasure
Request deletion of your Personal Data in certain circumstances — for example, where the data is no longer needed or where you withdraw consent for consent-based processing.
Right to Restriction
Request that we temporarily stop Processing your Personal Data while a dispute about accuracy or lawfulness is being resolved.
Right to Portability
Request a copy of your Personal Data in a structured, machine-readable format where processing is based on consent or contractual necessity and is carried out by automated means.
Right to Object
Object to Processing carried out on the basis of legitimate interests, including profiling for responsible gambling risk assessment purposes.
To exercise any of these rights, please contact our support team via live chat or at [email protected]. We will acknowledge your request within 72 hours and provide a substantive response within 30 calendar days. Where your request is particularly complex or numerous, we may extend this period by up to a further 60 days, with notice to you.
Limitations on the right to erasure: The right to erasure is not absolute. We are required by our licensing obligations to retain certain categories of data (KYC records, transaction data) for defined minimum periods even after Account closure. We will inform you of any such limitations when you make a deletion request.
Cookies & Tracking Technologies
longfu88 uses cookies and similar technologies (local storage, session tokens) to operate and improve the Platform. The following categories of cookies are in use:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Essential / Strictly Necessary | Maintain your login session, apply security settings, remember your language preferences, and enable basic Platform functionality. | Yes — cannot be disabled without breaking core Platform functionality. |
| Functional | Remember your display preferences, game lobby filters, responsible gambling settings, and notification choices across sessions. | Yes — required for personalised Platform experience. |
| Analytics | Aggregate, de-identified data on page performance, load times, error rates, and general usage patterns. Used to identify and fix technical issues. | No — can be disabled without affecting core functionality. |
longfu88 does not use third-party advertising cookies, social media tracking pixels, or cross-site behavioural profiling cookies. You may manage your browser cookie settings at any time through your browser's settings panel. Disabling essential cookies may prevent certain features of the Platform from functioning correctly.
Children's Privacy
The longfu88 Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, store, or process Personal Data relating to any individual under the age of 21.
If we become aware that Personal Data has been collected from a person under the age of 21 — whether through a false registration, a KYC discrepancy, or any other means — we will immediately close the associated Account, delete or anonymise all related Personal Data to the extent not required by legal obligations, and return any deposited funds to the source of payment where legally permissible.
Parents and guardians who believe that their child may have registered an Account on longfu88 should contact us immediately at [email protected]. We will investigate and take appropriate action as a matter of priority.
Age enforcement: longfu88 uses identity document verification as part of KYC to confirm the age of all Players before processing withdrawals. Players found to be under 21 at any point will have their Accounts permanently closed and all winnings forfeited in accordance with our Terms & Conditions.
Security Measures
longfu88 implements a comprehensive set of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration, and disclosure. These measures include:
- Encryption in transit: All data transmitted between your browser/device and the Platform is encrypted using TLS 1.2 or higher (256-bit AES). Our domain enforces HTTPS at all times — you will always see the padlock icon in your browser's address bar on longfu88.cam.
- Encryption at rest: Sensitive data categories (KYC documents, financial records, password hashes) are encrypted at rest in our database infrastructure. Plain-text storage of passwords is prohibited — we use industry-standard hashing with salt.
- Access controls: Access to systems containing Personal Data is restricted on a strict need-to-know basis. All administrative access is logged, subject to multi-factor authentication, and periodically reviewed.
- Fraud monitoring: Automated systems continuously monitor Account activity for anomalies consistent with fraud, account takeover, or prohibited conduct. Suspicious activity triggers manual review and, where necessary, Account suspension.
- Penetration testing and audits: The Platform undergoes periodic security assessments by independent third parties to identify and remediate vulnerabilities.
- Incident response: We maintain a documented data breach response procedure. In the event of a breach likely to result in a significant risk to individuals, we will take prompt remedial action and notify affected individuals where required.
While we take all reasonable steps to protect your Personal Data, no system is completely immune to security risks. We encourage you to use a strong, unique password for your longfu88 Account, to enable two-factor authentication, and to notify us immediately if you suspect any unauthorised access to your Account.
Third-Party Links & Services
The longfu88 Platform does not contain links to external third-party websites as a matter of policy. Where references are made to external services (such as payment method providers or responsible gambling resources) in informational text, such references are for guidance only and do not constitute an endorsement of those services or their privacy practices.
longfu88 accepts no responsibility for the privacy practices, security standards, or data handling of any third-party payment service provider you choose to use in connection with your Account. We strongly recommend that you review the privacy policies of your payment providers — including Touch 'n Go eWallet, GrabPay, Boost, Maybank, CIMB, and any other provider you use — before authorising transactions.
Changes to This Privacy Policy
longfu88 reserves the right to update, revise, or replace this Privacy Policy at any time. We will publish the revised Policy on this page with an updated effective date. Where changes are material — meaning they significantly affect how we collect or use your Personal Data or your rights in respect of that data — we will provide advance notice via a prominent notice on the Platform homepage or via email to your registered address.
We encourage you to review this Policy periodically to stay informed about how we handle your Personal Data. Your continued use of the Platform following the publication of a revised Policy constitutes your acknowledgement of, and agreement to, the updated terms where such acceptance is required.
If you disagree with any material change to this Policy, you should discontinue your use of the Platform and contact our support team to arrange Account closure and return of your available balance.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way in which longfu88 handles your Personal Data, please contact us through any of the following channels:
- Live Chat: Available 24 hours a day, 7 days a week directly on the longfu88 Platform. Our support team operates on Malaysia Time (MYT, UTC+8) and can assist with privacy enquiries in real time.
- Email: [email protected] — written privacy enquiries and data subject requests should be submitted by email for a traceable record. We acknowledge all written enquiries within 72 hours and aim to resolve substantive requests within 30 calendar days.
When submitting a data subject request, please include your registered username and the email address associated with your Account so that we can locate your records efficiently. We may ask you to verify your identity before processing a request that could affect your Personal Data.
This Privacy Policy was last updated on 1 January 2026. It supersedes all previous versions. longfu88 reserves all rights not expressly granted herein.
Your Data is Safe at longfu88
We collect only what we need, protect it with industry-standard security, and never sell it. If you have reviewed our Privacy Policy and are ready to experience everything the Platform offers, head back to the homepage.
For players aged 21 and above only. Play responsibly. Questions? Contact [email protected]